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~subject:"Cultural identity"
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Cultural identity
Consumer behaviour
29
Konsumentenverhalten
27
Brand image
12
Markenimage
12
Brand
8
Brand management
8
Designation of origin
8
Herkunftsbezeichnung
8
Luxury goods
8
Markenartikel
8
Markenführung
8
Luxusgüter
7
Kulturelle Identität
5
Conspicuous consumption
4
Consumer ethnocentrism
4
International marketing
4
National culture
4
Nationalkultur
4
Personality psychology
4
Persönlichkeitspsychologie
4
Advertising effects
3
Beziehungsmarketing
3
Country of origin
3
Culture
3
Einzelhandel
3
Global brands
3
Interdependent preferences
3
Internationales Marketing
3
Marketing management
3
Marketingmanagement
3
Nachfrageinterdependenz
3
Relationship marketing
3
Retail trade
3
Social Web
3
Social values
3
Social web
3
Soziale Werte
3
United Kingdom
3
Werbewirkung
3
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English
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Balabanis, George
5
Stathopoulou, Anastasia
3
Balabanis, John
1
Chen, Xiaolan
1
Karpova, Aleksandra
1
Siamagka, Nikoletta Theofania
1
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European journal of marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of business research : JBR
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ECONIS (ZBW)
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1
The effect of cultural value orientation on consumers' perceptions of luxury value and proclivity for luxury consumption
Stathopoulou, Anastasia
;
Balabanis, George
- In:
Journal of business research : JBR
102
(
2019
),
pp. 298-312
Persistent link: https://www.econbiz.de/10012104013
Saved in:
2
A cross-cultural examination of sustainable luxury consumption : a comparative study of social norms, self-control and future orientation in the UK and China
Balabanis, George
;
Stathopoulou, Anastasia
;
Chen, Xiaolan
- In:
International marketing review
41
(
2024
)
6
,
pp. 1270-1299
Persistent link: https://www.econbiz.de/10015202384
Saved in:
3
Cultural antecedents and consequences of luxury brand personalities
Balabanis, George
;
Karpova, Aleksandra
- In:
European journal of marketing
56
(
2022
)
8
,
pp. 2423-2454
Persistent link: https://www.econbiz.de/10013457357
Saved in:
4
A meta-analysis of consumer ethnocentrism across 57 countries
Balabanis, George
;
Siamagka, Nikoletta Theofania
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 745-763
Persistent link: https://www.econbiz.de/10013399603
Saved in:
5
Cultural influences on privacy calculus in loyalty programs : an analysis of individual and national-level cultural values
Balabanis, George
;
Stathopoulou, Anastasia
;
Balabanis, John
-
2025
Persistent link: https://www.econbiz.de/10015340302
Saved in:
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