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~subject:"Cultural identity"
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Cultural identity
Consumer behaviour
16
Konsumentenverhalten
15
Brand image
11
Markenimage
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International marketing
10
Internationales Marketing
10
China
9
Brand management
8
Luxury goods
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Luxusgüter
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Beziehungsmarketing
7
Brand
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Markenartikel
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Markenführung
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Relationship marketing
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Entrepreneurship
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Entrepreneurship approach
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Lieferantenmanagement
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Product counterfeiting
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Produktpiraterie
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Supplier relationship management
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Firm performance
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Key account management
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Key-Account-Management
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Multinationales Unternehmen
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Transnational corporation
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Unternehmenserfolg
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Confidence
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International market entry
3
Internationaler Markteintritt
3
Knowledge management
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Kulturelle Identität
3
Preismanagement
3
Pricing strategy
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Risiko
3
Risk
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Strategic management
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Strategisches Management
3
Vertrauen
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Shi, Linda Hui
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Cui, Annie Peng
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Gao, Huachao
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Jiang, Ling
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Nelson, Christopher A.
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Song, Lei
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Handbook on cross-cultural marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Thunderbird international business review
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ECONIS (ZBW)
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Global luxury brands : researching cross-cultural differences in motivations to consume
Cui, Annie Peng
;
Nelson, Christopher A.
;
Yim, Alexis
- In:
Handbook on cross-cultural marketing
,
(pp. 104-114)
.
2020
Persistent link: https://www.econbiz.de/10013459476
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2
The effect of power distance beliefs on the inconspicuous versus conspicuous consumption of luxury accessories in China and the USA
Jiang, Ling
;
Gao, Huachao
;
Shi, Linda Hui
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
15/16
,
pp. 1459-1489
Persistent link: https://www.econbiz.de/10012802285
Saved in:
3
A global perspective on combating Shanzhai products : cross-cultural solutions
Yao, Qin
;
Song, Lei
;
Shi, Linda Hui
;
Tan, Kang
- In:
Thunderbird international business review
65
(
2023
)
4
,
pp. 409-421
Persistent link: https://www.econbiz.de/10014326513
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