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Culture
Consumer behaviour
29
Konsumentenverhalten
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Brand image
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Markenimage
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Brand
8
Brand management
8
Designation of origin
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Herkunftsbezeichnung
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Luxury goods
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Markenartikel
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Markenführung
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Luxusgüter
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Cultural identity
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Kulturelle Identität
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Conspicuous consumption
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Consumer ethnocentrism
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International marketing
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National culture
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Nationalkultur
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Personality psychology
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Persönlichkeitspsychologie
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Advertising effects
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Beziehungsmarketing
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Country of origin
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Einzelhandel
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Global brands
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Interdependent preferences
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Internationales Marketing
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Marketingmanagement
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Nachfrageinterdependenz
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Relationship marketing
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Retail trade
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Social Web
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Social values
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Social web
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United Kingdom
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Balabanis, George
3
Balabanis, John
1
Karpova, Aleksandra
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Siamagka, Nikoletta Theofania
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Stathopoulou, Anastasia
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European journal of marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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1
Cultural antecedents and consequences of luxury brand personalities
Balabanis, George
;
Karpova, Aleksandra
- In:
European journal of marketing
56
(
2022
)
8
,
pp. 2423-2454
Persistent link: https://www.econbiz.de/10013457357
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2
A meta-analysis of consumer ethnocentrism across 57 countries
Balabanis, George
;
Siamagka, Nikoletta Theofania
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 745-763
Persistent link: https://www.econbiz.de/10013399603
Saved in:
3
Cultural influences on privacy calculus in loyalty programs : an analysis of individual and national-level cultural values
Balabanis, George
;
Stathopoulou, Anastasia
;
Balabanis, John
-
2025
Persistent link: https://www.econbiz.de/10015340302
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