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~subject:"Customer experience"
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Customer experience
Relationship marketing
26
Beziehungsmarketing
25
Consumer behaviour
17
Konsumentenverhalten
16
Customer value
12
Kundenwert
10
Customer-dominant logic
7
Value creation
7
Betriebliche Wertschöpfung
5
Social Web
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Social web
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Customer ecosystem
4
Customer integration
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Dienstleistungsmanagement
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Kundenintegration
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Service management
4
Services
4
Value analysis
4
Wertanalyse
4
Africa
3
Big data
3
Customer satisfaction
3
Dienstleistung
3
Dienstleistungsqualität
3
Dienstleistungssektor
3
E-commerce
3
Electronic Commerce
3
Service industry
3
Service quality
3
Services marketing
3
Value formation
3
Big Data
2
Brand relationship
2
Brand strength
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Connected services
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Customer context
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Customer dominant logic
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Customer engagement
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Customer logic
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Heinonen, Kristina
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Klaus, Philipp
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Kuppelwieser, Volker
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Lipkin, Michaela
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Journal of retailing and consumer services
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The journal of services marketing
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ECONIS (ZBW)
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1
Customer ecosystems : exploring how ecosystem actors shape customer experience
Lipkin, Michaela
;
Heinonen, Kristina
- In:
The journal of services marketing
36
(
2022
)
9
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013542858
Saved in:
2
Quantifying the influence of customer experience on consumer share-of-category
Klaus, Philipp
;
Kuppelwieser, Volker
;
Heinonen, Kristina
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014303364
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