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Kleinaltenkamp, Michael; Griese, Ilka; Klein, Maren - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 2, pp. 40-43

Persistent link: https://www.econbiz.de/10003691550

Steuerung der Kundenintegration bei der Internationalisierung von Dienstleistungen

Klein, Maren - In: Kundenintegration : Forum Dienstleistungsmanagement, (pp. 359-380). 2009

Persistent link: https://www.econbiz.de/10003808728

Der Kundenintegrationsbegriff im (Dienstleistungs-)Marketing

Kleinaltenkamp, Michael; Bach, Thomas; Griese, Ilka - In: Kundenintegration : Forum Dienstleistungsmanagement, (pp. 35-62). 2009

Persistent link: https://www.econbiz.de/10003808615

Explaining social exchanges in information-based online communities (IBOCs)

Benoit (née Moeller), Sabine; Bilstein, Nicola; … - In: Journal of Service Management 27 (2016) 4, pp. 460-480

Purpose – The purpose of this paper is to scrutinize platforms for members to exchange information by information-based online communities (IBOCs, like LinkedIn or Facebook). Because member participation is vital for IBOCs, this research aims to identify and validate factors that drive member...

Persistent link: https://www.econbiz.de/10014894759

Kundenintegration 2.0 : welche Faktoren beeinflussen die Kundenintegration in transaktionsbasierten Online Communities?

Sichtmann, Christina; Benoit, Sabine; Hogrefe, Jens; … - In: Kundenintegration 2.0, (pp. 21-45). 2011

Persistent link: https://www.econbiz.de/10009303084

Dienstleistungsgarantien als Instrument zur Steuerung der Kundenintegration

Hogreve, Jens; Sichtmann, Christina - In: Kundenintegration : Forum Dienstleistungsmanagement, (pp. 343-358). 2009

Persistent link: https://www.econbiz.de/10003808726

Explaining social exchanges in information-based online communities (IBOCs)

Benoit, Sabine; Bilstein, Nicola; Hogreve, Jens; … - In: Journal of service management 27 (2016) 4, pp. 460-480

Persistent link: https://www.econbiz.de/10011563614

The influence of employee accent on customer participation in services

Bourdin, David; Sichtmann, Christina; Davvetas, Vasileios - In: Journal of service research 27 (2024) 2, pp. 194-212

Persistent link: https://www.econbiz.de/10014580418