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Capturing the broader picture of value co-creation management
Corsaro, Daniela - In: European management journal 37 (2019) 1, pp. 99-116
Persistent link: https://www.econbiz.de/10011996312
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Value co-destruction and its effects on value appropriation
Corsaro, Daniela - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 1/2, pp. 100-127
Persistent link: https://www.econbiz.de/10012178690
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Explaining the Sales Transformation through an institutional lens
Corsaro, Daniela - In: Journal of business research : JBR 142 (2022), pp. 1106-1124
Persistent link: https://www.econbiz.de/10013169504
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Transitioning to value co-development
Sebastiani, Roberta; Corsaro, Daniela; Vargo, Stephen L. - In: Managing consumer services : factory or theater?, (pp. 131-149). 2014
Persistent link: https://www.econbiz.de/10010478144
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Practices of service innovation diffusion
Corsaro, Daniela; Sebastiani, Roberta; Mele, Cristina - In: Innovating in practice : perspectives and experiences, (pp. 159-178). 2017
Persistent link: https://www.econbiz.de/10011569968
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The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela; Maggioni, Isabella - In: Marketing theory 22 (2022) 4, pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
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Relating in business networks : innovation in practice
La Rocca, Antonella; Snehota, Ivan - In: Industrial marketing management : the international … 43 (2014) 3, pp. 441-447
Persistent link: https://www.econbiz.de/10010371726
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Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella; Moscatelli, Paolo; Perna, Andrea; … - In: Industrial marketing management : the international … 58 (2016), pp. 45-57
Persistent link: https://www.econbiz.de/10011549366