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An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation
Vallaster, Christine; Wallpach, Sylvia von - In: Journal of business research : JBR 66 (2013) 9, pp. 1505-1515
Persistent link: https://www.econbiz.de/10009757055
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Brand strategy co-creation in a nonprofit context : a strategy-as-practice approach
Vallaster, Christine; Wallpach, Sylvia von - In: Nonprofit and voluntary sector quarterly 47 (2018) 5, pp. 984-1006
Persistent link: https://www.econbiz.de/10011926000
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A manager's perspective on virtual customer integration for new product development
Bartl, Michael; Füller, Johann; Mühlbacher, Hans; … - In: The journal of product innovation management : an … 29 (2012) 6, pp. 1031-1046
Persistent link: https://www.econbiz.de/10010219650
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Online Communities und Innovation : wie lässt sich das Wissen von Online Communities für die Entwicklung neuer Leistungen nutzen?
Mühlbacher, Hans; Füller, Johann; Jawecki, Gregor - In: Vielfalt und Einheit in der Marketingwissenschaft : ein …, (pp. 97-110). 2007
Persistent link: https://www.econbiz.de/10003531934
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Co-creating stakeholder and brand identities : introduction to the special section
Wallpach, Sylvia von; Voyer, Benjamin G.; Kastanakis, Minas - In: Journal of business research : JBR 70 (2017), pp. 395-398
Persistent link: https://www.econbiz.de/10011620548
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Esports extension of a football brand : stakeholder co-creation in action?
Bertschy, Marjorie; Mühlbacher, Hans; Desbordes, Michel - In: European Sport management quarterly : ESMQ 20 (2020) 1, pp. 47-68
Persistent link: https://www.econbiz.de/10012256469