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Customer integration
B-to-B-Marketing
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Customer value
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Marketingmanagement
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Cabanelas, Pablo
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Preikschas, Michael W.
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Rüdiger, Klaus
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Entrepreneurship, innovation and economic crisis : lessons for research, policy and practice
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Fighting against the economic crisis : innovation in B-to-B markets through co-creation
Preikschas, Michael W.
;
Cabanelas, Pablo
;
Rüdiger, Klaus
- In:
Entrepreneurship, innovation and economic crisis : …
,
(pp. 31-40)
.
2014
Persistent link: https://www.econbiz.de/10010212199
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2
Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W.
;
Cabanelas, Pablo
;
Rüdiger, Klaus
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 409-420
Persistent link: https://www.econbiz.de/10011662274
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