Narrow search
Showing 1 - 4 of 4
Cover Image
Leveraging user-generated content: a visual case analysis of Contiki's brand co-creation campaign
Ouschan, Robyn; Turkington, Jay; Napoli, Julie - In: Handbook of research on customer engagement, (pp. 329-357). 2019
Persistent link: https://www.econbiz.de/10013163394
Cover Image
The viral marketing metaphor explored through Vegemite
Beverland, Michael; Dobele, Angela; Farrelly, Francis - In: Marketing intelligence & planning 33 (2015) 5, pp. 656-674
Persistent link: https://www.econbiz.de/10011447547
Cover Image
Co-creating cultural heterotopic spaces in Airbnb
Makkar, Marian; Farrelly, Francis; Athwal, Navdeep - In: Journal of business research : JBR 173 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014547915
Cover Image
Co-creating educational consumer journeys : a sensemaking perspective
Beverland, Michael B.; Cankurtaran, Pinar; Micheli, Pietro - In: Journal of the Academy of Marketing Science 52 (2024) 2, pp. 284-305
Persistent link: https://www.econbiz.de/10015047761