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Brand meaning cocreation : toward a conceptualization and research implications
Tierney, Kieran D.
;
Karpen, Ingo O.
;
Westberg, Kate
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
6
,
pp. 911-932
Persistent link: https://www.econbiz.de/10011599715
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The viral marketing metaphor explored through Vegemite
Beverland, Michael
;
Dobele, Angela
;
Farrelly, Francis
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 656-674
Persistent link: https://www.econbiz.de/10011447547
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3
Co-creating cultural heterotopic spaces in Airbnb
Makkar, Marian
;
Farrelly, Francis
;
Athwal, Navdeep
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014547915
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