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Customer integration
Beziehungsmarketing
19
Consumer behaviour
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Relationship marketing
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Spain
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Spanien
10
Customer satisfaction
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Kundenzufriedenheit
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Dienstleistungsqualität
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Lieferantenmanagement
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Service quality
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Small to medium‐sized enterprises
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Supplier relationship management
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KMU
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Mexico
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SME
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Brand management
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Corporate social responsibility
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Customer value
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Kundenwert
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Markenführung
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Corporate Social Responsibility
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Lieferkette
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Marketing management
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Marketingmanagement
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Mexiko
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Supply chain
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B-to-B-Marketing
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Beschwerdemanagement
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Brand image
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Business-to-business marketing
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Co-creation
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Complaint management
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Customer service
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Emerging economies
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Kundenintegration
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Kundenservice
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Markenimage
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SMEs
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Cambra-Fierro, Jesús
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Cambra-Fierro, Jesús J.
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Grott, Emily
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Melero-Polo, Iguacel
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Melero-Polo, Iguácel
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Pérez, Lourdes
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Sesé, F. Javier
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Innovation: organization & management : IOM
1
Journal of retailing and consumer services
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Service business
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ECONIS (ZBW)
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Customer engagement : innovation in non-technical marketing processes
Cambra-Fierro, Jesús J.
;
Melero-Polo, Iguacel
; …
- In:
Innovation: organization & management : IOM
15
(
2013
)
3
,
pp. 326-336
Persistent link: https://www.econbiz.de/10010226652
Saved in:
2
Can complaint-handling efforts promote customer engagement?
Cambra-Fierro, Jesús
;
Melero-Polo, Iguácel
;
Sesé, F. …
- In:
Service business
10
(
2016
)
4
,
pp. 847-866
Persistent link: https://www.econbiz.de/10011722441
Saved in:
3
"Towards a co-creation framework in the retail banking services industry : do demographics influence?"
Cambra-Fierro, Jesús
;
Pérez, Lourdes
;
Grott, Emily
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 219-228
Persistent link: https://www.econbiz.de/10011629059
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