User-generated content is increasingly created through the collaborative efforts of multiple individuals. In this article, we argue that the value of collaborative user-generated content is a function both of the direct efforts of its contributors and its embeddedness in the content-contributor...

User-generated content is increasingly created through the collaborative efforts of multiple individuals. In this paper, we argue that the value of collaborative user-generated content is a function both of the direct efforts of its contributors and of its embeddedness in the...