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The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Schreier, Martin; Fuchs, Christoph; Dahl, Darren W. - In: Journal of marketing 76 (2012) 5, pp. 18-32
Persistent link: https://www.econbiz.de/10009782922
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All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands
Fuchs, Christoph; Prandelli, Emanuela; Schreier, Martin; … - In: Journal of marketing 77 (2013) 5, pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
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Why and when consumers prefer products of user-driven firms : a social identification account
Dahl, Darren W.; Fuchs, Christoph; Schreier, Martin - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1978-1988
Persistent link: https://www.econbiz.de/10011338792
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Successfully communicating a cocreated innovation
Wang, Helen Si; Noble, Charles H.; Dahl, Darren W.; … - In: Journal of marketing 83 (2019) 4, pp. 38-57
Persistent link: https://www.econbiz.de/10012176063
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Constraining ideas : how seeing ideas of others harms creativity in open innovation
Hofstetter, Reto; Dahl, Darren W.; Aryobsei, Suleiman; … - In: Journal of marketing research 58 (2021) 1, pp. 95-114
Persistent link: https://www.econbiz.de/10012426506
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Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara; Jiang, Lan; Dahl, Darren W. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 349-367
Persistent link: https://www.econbiz.de/10012022592