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Fostering a trans-disciplinary perspectives of service ecosystems

Lusch, Robert F.; Vargo, Stephen L.; Gustafsson, Anders - In: Journal of business research : JBR 69 (2016) 8, pp. 2957-2963

Persistent link: https://www.econbiz.de/10011507855

The forum on markets and marketing (FMM) : advancing service-dominant logic

Lusch, Robert F.; Vargo, Stephen Louis - In: Marketing theory 12 (2012) 2, pp. 193-199

Persistent link: https://www.econbiz.de/10009571603

Service innovation : a service-dominant logic perspective

Lusch, Robert F.; Nambisan, Satish - In: Management information systems : mis quarterly 39 (2015) 1, pp. 155-175

Persistent link: https://www.econbiz.de/10010505863

Customer integration and value creation : paradigmatic traps and perspectives

Vargo, Stephen L. - In: Journal of service research : JSR 11 (2008/09) 2, pp. 211-215

Persistent link: https://www.econbiz.de/10003776187

User-Generated Content on Social Media : Predicting Market Success with Online Word-of-Mouth

Liu, Yong; Chen, Yubo; Lusch, Robert; Chen, Hsinchun; … - 2015

Enabled by Web 2.0 technologies, online social media in the forms of discussion forums, message boards, and blogs has become a prevalent channe lof communication for consumers and businesses. Online social media allows consumers to share their product opinions and experience at an unprecedented...

Persistent link: https://www.econbiz.de/10014133463

Health care customer value cocreation practice styles

McColl-Kennedy, Janet R.; Vargo, Stephen L.; Dagger, … - In: Journal of service research : JSR 15 (2012) 4, pp. 370-389

Persistent link: https://www.econbiz.de/10009673031

Technology as an operant resource in service (eco)systems

Akaka, Melissa Archpru; Vargo, Stephen L. - In: Information systems and e-business management : ISeB 12 (2014) 3, pp. 367-384

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Transitioning to value co-development

Sebastiani, Roberta; Corsaro, Daniela; Vargo, Stephen L. - In: Managing consumer services : factory or theater?, (pp. 131-149). 2014

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Innovation through institutionalization : a service ecosystems perspective

Vargo, Stephen L.; Wieland, Heiko; Akaka, Melissa Archpru - In: Industrial marketing management : the international … 44 (2015), pp. 63-72

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Institutions as resource context

Koskela-Huotari, Kaisa; Vargo, Stephen L. - In: Journal of service theory and practice : JSTP 26 (2016) 2, pp. 163-178

Persistent link: https://www.econbiz.de/10011515384