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Customer integration
Beziehungsmarketing
15
Relationship marketing
15
Consumer behaviour
13
Konsumentenverhalten
12
Kundenintegration
8
Dienstleistungsqualität
5
Service quality
5
Australia
4
Australien
4
Brand management
4
Consumer engagement
4
Disengagement
4
Engagement objects
4
Markenführung
4
Social Web
4
Social web
4
Internet marketing
3
Online-Marketing
3
Viral marketing
3
Virales Marketing
3
Brand
2
Customer engagement
2
Customer satisfaction
2
Dienstleistungsmarketing
2
Emerging economies
2
Employee retention
2
Engagement valences
2
Gastronomie
2
Higher education institution
2
Hochschule
2
Kundenzufriedenheit
2
Markenartikel
2
Mitarbeiterbindung
2
Negative customer engagement
2
Negative engagement valence
2
Online brand communities
2
Positive engagement valence
2
Restaurant industry
2
Schwellenländer
2
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8
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English
8
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Bowden, Jana
8
Gabbott, Mark
3
Naumann, Kay
3
Diem Khac Xuan Do
2
Luoma-aho, Vilma
2
Conduit, Jodie
1
Do, Diem Khac Xuan
1
Hollebeek, Linda D.
1
Lievonen, Matias
1
Rahman, Kaleel
1
Robinson, Linda J.
1
Solem, Birgit Apenes
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The service industries journal
2
Asia Pacific journal of marketing and logistics
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
The journal of services marketing
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ECONIS (ZBW)
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1
Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana
;
Gabbott, Mark
;
Naumann, Kay
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
Saved in:
2
A multi-valenced perspective on consumer engagement within a social service
Naumann, Kay
;
Bowden, Jana
;
Gabbott, Mark
- In:
Journal of marketing theory and practice
25
(
2017
)
2
,
pp. 171-188
Persistent link: https://www.econbiz.de/10011702481
Saved in:
3
Exploring customer engagement valences in the social services
Naumann, Kay
;
Bowden, Jana
;
Gabbott, Mark
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
4
,
pp. 890-912
Persistent link: https://www.econbiz.de/10011792232
Saved in:
4
Negative customer engagement behaviour in a service context
Diem Khac Xuan Do
;
Bowden, Jana
- In:
The service industries journal
45
(
2025
)
1
,
pp. 81-104
Persistent link: https://www.econbiz.de/10015194252
Saved in:
5
Engagement valence duality and spillover effects in online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
Saved in:
6
Towards a typology of negative engagement behavior in social media
Lievonen, Matias
;
Bowden, Jana
;
Luoma-aho, Vilma
- In:
The service industries journal
43
(
2023
)
3/4
,
pp. 238-259
Persistent link: https://www.econbiz.de/10014321576
Saved in:
7
Determinants of disengagement and negative customer engagement behaviour : expectancy disconfirmation and justice perspectives
Diem Khac Xuan Do
;
Bowden, Jana
- In:
The journal of services marketing
38
(
2024
)
6
,
pp. 776-801
Persistent link: https://www.econbiz.de/10015110578
Saved in:
8
Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
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