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Lorenzo-Romero, Carlota
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Del Chiappa, Giacomo
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International journal of internet marketing and advertising : IJIMA
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Journal of hospitality marketing & management
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Market : review for marketing theory and practice
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Organizations and social networking : utilizing social media to engage consumers
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ECONIS (ZBW)
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Application of social media tools by retailers
Alarcón-del-Amo, María-del-Carmen
;
Lorenzo-Romero, Carlota
- In:
Organizations and social networking : utilizing social …
,
(pp. 214-235)
.
2013
Persistent link: https://www.econbiz.de/10009768687
Saved in:
2
Internet and user-generated content versus high street travel agencies : a latent gold segmentation in the context of Italy
Del Chiappa, Giacomo
;
Alarcón-Del-Amo, María-Del-Carmen
; …
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 197-217
Persistent link: https://www.econbiz.de/10011453988
Saved in:
3
The influence of user-generated content on tourists' choices
Del Chiappa, Giacomo
;
Alarcón-del-Amo, María-del-Carmen
; …
- In:
Market : review for marketing theory and practice
27
(
2015
)
2
,
pp. 221-236
Persistent link: https://www.econbiz.de/10011608895
Saved in:
4
Customer motives and benefits for participating in online co-creation activities
Efthymios, Constantinides,
;
Brünink, Leonine A.
; …
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 21-48
Persistent link: https://www.econbiz.de/10011387766
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