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Customer integration
Consumer behaviour
8
Konsumentenverhalten
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E-commerce
5
Electronic Commerce
5
Innovation adoption
5
Innovationsakzeptanz
5
Spain
5
Beziehungsmarketing
4
Relationship marketing
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Spanien
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Betriebliches Informationssystem
3
Business intelligence system
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Internet marketing
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Lieferantenmanagement
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Online retailing
3
Online-Handel
3
Online-Marketing
3
Supplier relationship management
3
Airline
2
Customer engagement
2
Electronic commerce
2
Electronic data interchange
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Elektronischer Datenaustausch
2
Emotion
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Fluggesellschaft
2
Kundenintegration
2
Online operations
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Social Web
2
Social web
2
Viral marketing
2
Virales Marketing
2
Advertising effects
1
Age groups
1
Artificial intelligence
1
Brand image
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Brand management
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Communication technologies
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Hernández Ortega, Blanca
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Aldas-Manzano, Joaquin
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Blasco-Arcas, Lorena
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Ferreira, Ivani
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Jiménez Martínez, Julio
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Journal of service theory and practice : JSTP
1
The journal of services marketing
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ECONIS (ZBW)
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Engagement platforms : the role of emotions in fostering customer engagement and brand image in interactive media
Blasco-Arcas, Lorena
;
Hernández Ortega, Blanca
; …
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
5
,
pp. 559-589
Persistent link: https://www.econbiz.de/10011599060
Saved in:
2
Relational cohesion between users and smart voice assistants
Hernández Ortega, Blanca
;
Aldas-Manzano, Joaquin
; …
- In:
The journal of services marketing
36
(
2022
)
5
,
pp. 725-740
Persistent link: https://www.econbiz.de/10013407596
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