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Can gamification increases consumers' engagement in fitness apps? : the moderating role of commensurability of the game elements
Feng, Wenting; Tu, Rungting; Hsieh, Peishan - In: Journal of retailing and consumer services 57 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012305899
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The use of information technology as value co-creation : the role of contextual variety and means driveness
Ng, Irene; Guo, Lei; Yi, Ding - 2011
Persistent link: https://www.econbiz.de/10009356966
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Seeking the Support of the Silent Majority : Are Lurking Users Valuable to the UGC Platform?
Chen, Xingyu - 2018
In user-generated content (UGC) platforms, content generators (i.e., posters) account for only a minority of users. The majority of users lurk, participating in information diffusion only (i.e., diffusers) and making no direct contributions to the platforms. In this paper, we study diffusers'...
Persistent link: https://www.econbiz.de/10012932268