Can gamification increases consumers' engagement in fitness apps? : the moderating role of commensurability of the game elements
Wenting Feng, Rungting Tu, Peishan Hsieh
| Year of publication: |
2020
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|---|---|
| Authors: | Feng, Wenting ; Tu, Rungting ; Hsieh, Peishan |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 57.2020, p. 1-9
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| Subject: | Gamification | Gamified services | Intrinsic motivation | Consumer engagement | Consumer loyalty | Konsumentenverhalten | Consumer behaviour | Motivation | Computerspiel | Video game | Beziehungsmarketing | Relationship marketing | Mobile Anwendung | Mobile application | Kundenintegration | Customer integration | Kundenzufriedenheit | Customer satisfaction | Leistungsmotivation | Work motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102229 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012305899