Service Economy markets are emerging globally as increasingly interconnected (Levitt, 1981), dynamic and continuously developing.A growing number of services in all production sectors can be detected, and the classical dichotomy between goods and services is disintegrating and losing...

Service Economy markets are emerging globally as increasingly interconnected (Levitt, 1981), dynamic and continuously developing. A growing number of services in all production sectors can be detected, and the classical dichotomy between goods and services is disintegrating and losing...

Today an engineer can easily happen to use economic models and refer to economic theories within his design, just as easily a sanitary operator may adopt most recent production and service strategies in order to perform his duties. This is due to modern service logics, which is not confined any...

Scope of the paper is improving our understanding of value co-creation, one of the cornerstones of the Service-Dominant (S-D) logic, which is focused on the undertaking of specific human interactive forms; to accomplish this goals the paper analyzes several organization theories’ insights, and...

With the aim of addressing a gap in service research on co-creation in health care, this study discusses the problem of information asymmetry in the service provider-user relationship by adopting the Viable Systems Approach. We develop a three-step interpretative framework to support the...

The aim of this chapter is to identify the key dimensions of service systems and to describe how they interact in the process of value co-creation. The four key dimensions identified in the analysis are: customers; people (including employees and other stakeholders); information; and technology....