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Customer engagement and networked environments
Beatty, Sharon E. - In: Handbook of research on customer engagement, (pp. 391-401). 2019
Persistent link: https://www.econbiz.de/10013163398
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A CIT investigation of other customers' influence in services
Zhang, Jingyun; Beatty, Sharon E.; Mothersbaugh, David - In: The journal of services marketing 24 (2010) 5, pp. 389-399
Persistent link: https://www.econbiz.de/10008653366
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A generalized multidimensional scale for measuring customer engagement
Vivek, Shiri D.; Beatty, Sharon E.; Dalela, Vivek; … - In: Journal of marketing theory and practice 22 (2014) 4, pp. 401-420
Persistent link: https://www.econbiz.de/10010510251
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Partner engagement : a perspective on B2B engagement
Vivek, Shiri D.; Dalela, Vivek; Beatty, Sharon E. - In: Customer engagement : contemporary issues and challenges, (pp. 53-66). 2016
Persistent link: https://www.econbiz.de/10011430589
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If you build it right, they will engage : a study of antecedent conditions of customer engagement
Vivek, Shiri D.; Beatty, Sharon E.; Hazod, Melanie - In: Customer engagement marketing, (pp. 31-51). 2018
Persistent link: https://www.econbiz.de/10011739812
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The dark side of customer participation : when customer participation in service co-development leads to role stress
Blut, Markus; Heirati, Nima; Schoefer, Klaus - In: Journal of service research 23 (2020) 2, pp. 156-173
Persistent link: https://www.econbiz.de/10012216513
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Antecedents of customer participation on sharing platforms : a meta-analysis
Blut, Markus; Wang, Cheng - 2025
Persistent link: https://www.econbiz.de/10015371161
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Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus; Kulikovskaja, Viktorija; Hubert, Marco; … - In: Journal of the Academy of Marketing Science 51 (2023) 5, pp. 941-965
Persistent link: https://www.econbiz.de/10014336009