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The influence of B to B social media message features on brand engagement : a fluency perspective

McShane, Lindsay; Pancer, Ethan; Poole, Maxwell - In: Journal of business-to-business marketing 26 (2019) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10012196257

From dreaming to believing : a review of consumer engagement behaviours with brands' social media content across the holiday travel process

Creevey, Dean; Kidney, Etain; Mehta, Glenn - In: Journal of travel and tourism marketing 36 (2019) 6, pp. 679-691

Persistent link: https://www.econbiz.de/10012179457

Trajectory and research opportunities on consumer brand engagement in social networking sites

Nery, Maria Martins Rebouças; Sincorá, Larissa Alves; … - In: Journal of internet commerce 20 (2021) 4, pp. 479-507

Persistent link: https://www.econbiz.de/10012801975

Outcomes for self-expressive brands followed on social media : identifying different paths for inner self-expressive and social self-expressive brands

Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: Journal of business research : JBR 135 (2021), pp. 519-531

Persistent link: https://www.econbiz.de/10012647938

The impact of social media on consumer-brand loyalty : a mediating role of online based-brand community

Jibril, Abdul Bashiru; Kwarteng, Michael Adu; … - In: Cogent business & management 6 (2019), pp. 1-19

This paper aims at examining the mediating role of online based-brand community (OBBC) through social media platforms …-brand loyalty (CBL) via the online based-brand community. A total of 122 social media users affiliated to at least one online brand … community took part in the survey. The findings generated through the partial least square and structural equation modelling …

Persistent link: https://www.econbiz.de/10012116718

My brand, my self(ie) - why consumers portray themselves in brand-selfies

Flaswinkel, Anne Mareike; Rump, Markus; Decker, Reinhold - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 310-334

Persistent link: https://www.econbiz.de/10014318347

The differential impact of user- and firm-generated content on online brand advocacy : customer engagement and brand familiarity matter

Aljarah, Ahmad; Sawaftah, Dima; Ibrahim, Blend; … - In: European journal of innovation management 27 (2024) 4, pp. 1160-1181

Persistent link: https://www.econbiz.de/10015324828

Battle of influence : analysing the impact of brand-directed and influencer-directed social media marketing on customer engagement and purchase behaviour

Kumar, Ashish; Rayne, Daniel; Salo, Jari; Yiu, Ching Sophia - In: Australasian marketing journal : AMJ ; official journal … 33 (2025) 1, pp. 87-95

Persistent link: https://www.econbiz.de/10015327218

An integrated model of social media brand engagement : an empirical study of the Vietnamese luxury residential property market

Nguyen Sinh My; Nguyen, Long Thang Van; Hiep Cong Pham - In: Asia Pacific journal of marketing and logistics 36 (2024) 5, pp. 1270-1295

Persistent link: https://www.econbiz.de/10015210516

Brand trolling engagement behavior (BTEB) of customers : a challenge for customer-brand relationship

Kushwaha, Tarun - In: Journal of relationship marketing : innovations and … 23 (2024) 4, pp. 326-355

Persistent link: https://www.econbiz.de/10015190439