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Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
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ECONIS (ZBW)
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1
Designing energy solutions : a comparison of two participatory design approaches for service innovation
Willmott, Taylor Jade
;
Hurley, Erin
;
Rundle-Thiele, Sharyn
- In:
Journal of service theory and practice
32
(
2022
)
3
,
pp. 353-377
Persistent link: https://www.econbiz.de/10013272961
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2
Laying the foundations for success : co-creating sustainable marketing solutions
Kim, Jeawon
;
Rundle-Thiele, Sharyn
;
Knox, Kathy
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 267-295
Persistent link: https://www.econbiz.de/10014303202
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3
Rethinking customer engagement design : using customer-mobilized engagement (CME) to grow business networks
Davey, Janet
;
O'Brien, Ingrid M.
;
Ouschan, Robyn
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 453-466
Persistent link: https://www.econbiz.de/10013494030
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4
Online support for vulnerable consumers : a safe place?
Parkinson, Joy
;
Schuster, Lisa
;
Mulcahy, Rory
; …
- In:
The journal of services marketing
31
(
2017
)
4/5
,
pp. 412-422
Persistent link: https://www.econbiz.de/10011742725
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5
Influencer marketing : sponsorship disclosure and value co-creation behaviour
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 854-870
Persistent link: https://www.econbiz.de/10013393572
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6
Co-creating and evaluating social marketing programs : a living lab approach
Saleme, Pamela
;
Dietrich, Timo
;
Pang, Bo
;
Parkinson, Joy
- In:
Journal of social marketing : JSOCM
13
(
2023
)
3
,
pp. 399-418
Persistent link: https://www.econbiz.de/10014311990
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7
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
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8
Co-designing services with vulnerable consumers
Dietrich, Timo
;
Trischler, Jakob
;
Schuster, Lisa
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
3
,
pp. 663-688
Persistent link: https://www.econbiz.de/10011707297
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9
Waste not want not : a co-created food waste pilot
Kim, Jeawon
;
Knox, Kathy
;
Rundle-Thiele, Sharyn
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 47-65)
.
2021
Persistent link: https://www.econbiz.de/10012317698
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10
Co-design : from expert- to user-driven ideas in public service design
Trischler, Jakob
;
Dietrich, Timo
;
Rundle-Thiele, Sharyn
- In:
Public management review
21
(
2019
)
11
,
pp. 1595-1619
Persistent link: https://www.econbiz.de/10012178883
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