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Corporate reputation review
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How a corporate influencer co-creates brand meaning : the case of Pawel Dillinger from Deutsche Telekom
Hesse, Andreas
;
Schmidt, Holger J.
;
Baumgarth, Carsten
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 191-204
Persistent link: https://www.econbiz.de/10012666292
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2
Employees as corporate influencers and co-creators of brand-meaning
Hesse, Andreas
;
Schmidt, Holger
- In:
Transfer : Zeitschrift für Kommunikation und …
68
(
2022
)
4
,
pp. 33-37
Persistent link: https://www.econbiz.de/10013464344
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