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Do AI-powered digital assistants influence customer emotions, engagement and loyalty? : an empirical investigation
Maduku, Daniel K.; Rana, Nripendra P.; Mpinganjira, Mercy; … - In: Asia Pacific journal of marketing and logistics 36 (2024) 11, pp. 2849-2868
Persistent link: https://www.econbiz.de/10015210843
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Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed; Rana, Nripendra P.; Alalwan, Ali Abdallah - In: Journal of retailing and consumer services 53 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
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Empowering co-creation of services with artificial intelligence : an empirical analysis to examine adoption intention
Behera, Rajat Kumar; Bala, Pradip Kumar; Rana, Nripendra P. - In: Marketing intelligence & planning 42 (2024) 6, pp. 941-975
Persistent link: https://www.econbiz.de/10015056925
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Transforming customer engagement with artificial intelligence e-marketing : an e-retailer perspective in the era of Retail 4.0
Behera, Rajat Kumar; Bala, Pradip Kumar; Rana, Nripendra P. - In: Marketing intelligence & planning 42 (2024) 7, pp. 1141-1168
Persistent link: https://www.econbiz.de/10015056968
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Mobile payment apps filling value gaps : integrating consumption values with initial trust and customer involvement
Chakraborty, Debarun; Siddiqui, Aaliyah; Siddiqui, Mujahid - In: Journal of retailing and consumer services 66 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013209693
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The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman; Bag, Surajit; Hossain, Md Afnan; … - In: Journal of retailing and consumer services 72 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
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The effect of telepresence, social presence and involvement on consumer brand engagement : an empirical study of non-profit organizations
Algharabat, Raed; Rana, Nripendra P.; Dwivedi, Yogesh K.; … - In: Journal of retailing and consumer services 40 (2018), pp. 139-149
Persistent link: https://www.econbiz.de/10011801885