Mobile payment apps filling value gaps : integrating consumption values with initial trust and customer involvement
Year of publication: |
2022
|
---|---|
Authors: | Chakraborty, Debarun ; Siddiqui, Aaliyah ; Siddiqui, Mujahid ; Rana, Nripendra P. ; Dash, Ganesh |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 66.2022, p. 1-16
|
Subject: | Consumption values | Customer involvement | Initial trust | Mediation and moderation effect | Mobile payment apps | Konsumentenverhalten | Consumer behaviour | Elektronisches Zahlungsmittel | Electronic payment | Vertrauen | Confidence | Mobile Business | Mobile business | Mobile Anwendung | Mobile application | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Kundenwert | Customer value |
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