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Customer engagement in a Facebook brand community
Gummerus, Johanna; Liljander, Veronica; Weman, Emil; … - In: Management research review 35 (2012) 9, pp. 857-877
Persistent link: https://www.econbiz.de/10009660470
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The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian; Gummerus, Johanna - In: Managing service quality : MSQ ; an international journal 24 (2014) 3, pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
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It never ends : vulnerable consumers' experiences of persistent liminality and resource (mis)integration
O'Loughlin, Deirdre; Gummerus, Johanna; Kelleher, Carol - In: Journal of service research 27 (2024) 3, pp. 327-345
Persistent link: https://www.econbiz.de/10014580462