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~subject:"Customer integration"
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Customer integration
Relationship marketing
59
Beziehungsmarketing
55
Consumer behaviour
49
Konsumentenverhalten
44
Customer satisfaction
36
Theory
32
Theorie
31
Kundenintegration
28
Innovation
26
Kundenzufriedenheit
23
Conjoint analysis
20
Conjoint-Analyse
20
Dienstleistung
20
Services
20
Dienstleistungsqualität
18
Dienstleistungssektor
18
Market research
18
Marktforschung
18
Service industry
18
Service quality
18
Brand management
16
Service innovation
16
Brand
15
Markenführung
15
Social Web
15
Social web
15
Value creation
15
Betriebliche Wertschöpfung
14
Brand image
14
Dienstleistungsmanagement
14
Experiment
14
Marketing
14
Service management
14
Markenartikel
13
Markenimage
13
Sweden
12
Bibliometrics
11
Bibliometrie
11
Customer experience
11
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Undetermined
12
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Article
26
Book / Working Paper
2
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Article in journal
22
Aufsatz in Zeitschrift
22
Aufsatz im Buch
4
Book section
4
Aufsatzsammlung
2
Collection of articles of several authors
1
Sammelwerk
1
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Language
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English
27
German
1
Author
All
Brodie, Roderick J.
18
Gustafsson, Anders
10
Hollebeek, Linda D.
9
Witell, Lars
9
Ilić, Ana
5
Jurić, Biljana
5
Kristensson, Per
5
Conduit, Jodie
4
Breidbach, Christoph F.
3
Edvardsson, Bo
3
Bolton, Ruth N.
2
Calder, Bobby J.
2
Doorn, Jenny van
2
Libai, Barak
2
Löfgren, Martin
2
Malthouse, Edward C.
2
Anderson, Laurel
1
Andreassen, Tor Wallin
1
Black, Iain
1
Böhmann, Tilo
1
Colurcio, Maria
1
Fehrer, Julia
1
Fombelle, Paul
1
Hollebeek, Linda
1
Högberg, Johan
1
Jaakkola, Elina
1
Johnson, Michael D.
1
Juric, Biljana
1
Lervik-Olsen, Line
1
Lusch, Robert F.
1
Maglio, Paul P.
1
Nenonen, Suvi
1
Olsson Ramberg, Marcus
1
Sandén, Bodil
1
Sebastiani, Roberta
1
Snyder, Hannah
1
Starr, Richard G., Jr.
1
Storbacka, Kaj
1
Vargo, Stephen L.
1
Veloutsou, Cleopatra
1
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Published in...
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Journal of service research : JSR
6
Journal of business research : JBR
4
Journal of service management
2
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
1
Customer engagement : contemporary issues and challenges
1
European journal of marketing : EJM
1
Involving customers in new service development
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Journal of service research
1
Journal of service theory and practice : JSTP
1
Managing service quality : MSQ ; an international journal
1
The TQM journal : the international review of organizational improvement
1
The handbook of innovation and services : a multi-disciplinary perspective
1
The journal of brand management : an international journal
1
The journal of services marketing
1
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ECONIS (ZBW)
28
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1
Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
Saved in:
2
Advancing and consolidating knowledge about customer engagement
Brodie, Roderick J.
;
Hollebeek, Linda D.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 283-284
Persistent link: https://www.econbiz.de/10009383364
Saved in:
3
Customer engagement : essence, dimensionality, and boundaries
Doorn, Jenny van
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 280-282
Persistent link: https://www.econbiz.de/10009383374
Saved in:
4
Engagement and experiences : comment on Brodie, Hollenbeek, Juric, and Ilic (2011)
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 277-279
Persistent link: https://www.econbiz.de/10009383380
Saved in:
5
The perils of focusing on highly engaged customers
Libai, Barak
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 275-276
Persistent link: https://www.econbiz.de/10009383384
Saved in:
6
Customer engagement : opportunities and challenges for organizations
Bolton, Ruth N.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 272-274
Persistent link: https://www.econbiz.de/10009383389
Saved in:
7
Customer engagement : conceptual domain, fundamental propositions, and implications for research
Brodie, Roderick J.
;
Hollebeek, Linda D.
;
Jurić, Biljana
; …
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 252-271
Persistent link: https://www.econbiz.de/10009383399
Saved in:
8
Strategic drivers, anticipated and unanticipated outcomes of customer engagement
Hollebeek, Linda D.
;
Conduit, Jodie
;
Brodie, Roderick J.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 393-398
Persistent link: https://www.econbiz.de/10011483099
Saved in:
9
Nature and purpose of engagement platforms
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 124-136)
.
2016
Persistent link: https://www.econbiz.de/10011430607
Saved in:
10
Actor engagement as a microfoundation for value co-creation
Storbacka, Kaj
;
Brodie, Roderick J.
;
Böhmann, Tilo
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3008-3017
Persistent link: https://www.econbiz.de/10011507886
Saved in:
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