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The influence of brand community on co-creation : a cross national study of the brand AXE in France and Tunisia

Benmiled-Cherif, Héla; Kaufmann, Hans Rüdiger; … - In: World review of entrepreneurship, management and … 12 (2016) 2/3, pp. 285-299

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Encouraging participative consumerism through evolutionary digital marketing : emerging research and opportunity

Kaufmann, Hans Rüdiger; Manarioti, Agapi - 2017

"This book focuses on participative consumerism through evolutionary digital marketing. It covers topics such as e-marketing, technology and the internet as a market tool, consumer engagement on social media platforms, the role of content management in online market, integrated online-offline...

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Encouraging participative consumerism through evolutionary digital marketing : emerging research and opportunity

Kaufmann, Hans Rüdiger; Manarioti, Agapi - 2017

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The increasing dynamics between consumers, social groups and brands

Kaufmann, Hans Rüdiger; Loureiro, Sandra Maria Correia; … - In: Qualitative market research : an international journal 15 (2012) 4, pp. 404-419

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Engaging with omnichannel brands : the role of consumer empowerment

Itani, Omar S.; Loureiro, Sandra Maria Correia; … - In: International journal of retail and distribution management 51 (2023) 2, pp. 238-261

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Consumer-based approach to customer engagement : the case of luxury brands

Prentice, Catherine; Loureiro, Sandra Maria Correia - In: Journal of retailing and consumer services 43 (2018), pp. 325-332

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Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy

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Stakeholder engagement in co-creation processes for innovation : a systematic literature review and case study

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How corporate social responsibility initiatives in social media affect awareness and customer engagement

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