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Prototyping, customer involvement, and speed of information dissemination in new product success
Tih, Siohong
;
Kok-Kee Wong
;
Lynn, Gary S.
;
Reilly, …
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 437-448
Persistent link: https://www.econbiz.de/10011496528
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