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Customer integration
Consumer behaviour
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Konsumentenverhalten
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Beziehungsmarketing
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Customer satisfaction
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Relationship marketing
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Kundenzufriedenheit
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Dienstleistungsqualität
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Service quality
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Customer participation
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customer participation
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Efficiency
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Internet marketing
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Kundenintegration
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Online-Marketing
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Personalisierung
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Personalization
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Service output
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Service process
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cocreation
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Advertising
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Advertising effects
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Anxiety
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Arbeitszufriedenheit
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Artificial intelligence
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Attribution
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Auftragsfertigung
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B-to-B-Marketing
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Bankmarketing
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Beschwerdemanagement
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Business-to-business marketing
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China
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Cocreation
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Comparison
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Complaint management
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Consumer choice
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Dong, Beibei
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Sivakumar, K.
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Journal of the Academy of Marketing Science
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The journal of services marketing
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ECONIS (ZBW)
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How a customer participates matters : "I am producing" versus "I am designing"
Dong, Beibei
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 498-510
Persistent link: https://www.econbiz.de/10011418354
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Customer participation in services : domain, scope, and boundaries
Dong, Beibei
;
Sivakumar, K.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 944-965
Persistent link: https://www.econbiz.de/10011779550
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