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Consumer co-creation and new product development : a case study in the food industry
Filieri, Raffaele - In: Marketing intelligence & planning 31 (2013) 1, pp. 40-53
Persistent link: https://www.econbiz.de/10009722462
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Unlocking social media success : how prosumers drive brand engagement through authentic conversations with consumers
Malodia, Suresh; Filieri, Raffaele; Otterbring, Tobias; … - In: British journal of management 35 (2024) 4, pp. 2197-2212
Persistent link: https://www.econbiz.de/10015152797
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Customers' motivation to engage with luxury brands on social media
Bazi, Saleh; Filieri, Raffaele; Gorton, Matthew - In: Journal of business research : JBR 112 (2020), pp. 223-235
Persistent link: https://www.econbiz.de/10012230580
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Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh; Filieri, Raffaele; Gorton, Matthew - In: Journal of business research : JBR 160 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
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Social media interactions, purchase intention, and behavioural engagement : the mediating role of source and content factors
Onofrei, George; Filieri, Raffaele; Kennedy, Lorraine - In: Journal of business research : JBR 142 (2022), pp. 100-112
Persistent link: https://www.econbiz.de/10013168112