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Customer integration
Consumer behaviour
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Journal of business research : JBR
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European journal of marketing
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ECONIS (ZBW)
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Market bifurcations in board sports : how consumers shape markets through boundary work
Diaz Ruiz, Carlos
;
Makkar, Marian
- In:
Journal of business research : JBR
122
(
2021
),
pp. 38-50
Persistent link: https://www.econbiz.de/10012420334
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2
Gamified package : consumer insights into multidimensional brand engagement
Syrjälä, Henna
;
Kauppinen-Räisänen, Hannele
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 423-434
Persistent link: https://www.econbiz.de/10012417006
Saved in:
3
The rise of collaborative engagement platforms
Leipämaa-Leskinen, Hanna
;
Närvänen, Elina
;
Makkonen, …
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 26-49
Persistent link: https://www.econbiz.de/10013502327
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