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Rules to break and laws to follow
Peppers, Don; Rogers, Martha - 2008
Persistent link: https://www.econbiz.de/10004899431
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Return on customer : creating maximum value from your scarcest resource
Peppers, Don - 2005
Persistent link: https://www.econbiz.de/10004828048
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Managing customer relationships : a strategic framework
Peppers, Don; Rogers, Martha - 2004
Persistent link: https://www.econbiz.de/10004421891