Return on customer : creating maximum value from your scarcest resource
Don Peppers, Martha Rogers
| Year of publication: |
2005
|
|---|---|
| Authors: | Peppers, Don |
| Other Persons: | Rogers, Martha (contributor) |
| Publisher: |
London : Cyan |
| Subject: | Customer relations | Kundenbindung | Beziehungsmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 304 S. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 1-904879-34-9 |
| Source: |
Persistent link: https://www.econbiz.de/10004828048