The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program
Don Peppers, Martha Rogers and Bob Dorf
| Year of publication: |
1999 ; Reprint.
|
|---|---|
| Authors: | Peppers, Don ; Rogers, Martha ; Dorf, Bob |
| Publisher: |
Oxford : Capstone |
| Subject: | Direktmarketing | Kundenorientierung | Kundenmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIV, 405 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 1-900961-87-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004566766