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Customer satisfaction
Consumer behaviour
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Mexico
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International journal of leisure and tourism marketing : IJLTM
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
Special issue: Does customer satisfaction drive tourism marketing?
Castaño, Raquel
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009010480
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2
Novel versus familiar brands : an analysis of neurophysiology, response latency, and choice
Reimann, Martin
;
Castaño, Raquel
;
Zaichkowsky, Judith Lynne
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 745-759
Persistent link: https://www.econbiz.de/10009579972
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3
Managing consumer uncertainty in the adoption of new products : temporal distance and mental simulation
Castaño, Raquel
;
Sujan, Mita
;
Kacker, Manish
;
Sujan, Harish
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 320-336
Persistent link: https://www.econbiz.de/10003724276
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