How should managers respond? : exploring the effects of different responses to negative online reviews
Teresa Treviño and Raquel Castaño
| Year of publication: |
2013
|
|---|---|
| Authors: | Treviño, Teresa ; Castaño, Raquel |
| Published in: |
International journal of leisure and tourism marketing : IJLTM. - [Olney] : Inderscience Enterprises, ISSN 1757-5567, ZDB-ID 2512436-5. - Vol. 3.2012/13, 3, p. 237-251
|
| Subject: | Florida | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Tourismuswirtschaft | Tourism industry | Führungskräfte | Managers | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009742022