How should managers respont? : exploring the effects of different responses to negative online reviews
Teresa Treviño and Raquel Castaño
| Year of publication: |
2013
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| Authors: | Treviño, Teresa ; Castaño, Raquel |
| Published in: |
International journal of leisure and tourism marketing : IJLTM. - [Olney] : Inderscience Enterprises, ISSN 1757-5567, ZDB-ID 25124365. - Vol. 3.2012/13, 3, p. 237-251
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010117571