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Buyer-seller relationships within a multisource context : understanding customer defection and available alternatives
Friend, Scott B.; Hamwi, G. Alexander; Rutherford, Brian N. - In: The journal of personal selling & sales management : JPSSM 31 (2011) 4, pp. 383-395
Persistent link: https://www.econbiz.de/10009389591
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The mediating role of cooperative norms in the formation of buyer commitment in the buyer-seller relationship
Vieira, Valter Afonso; Mayberry, Robert; Boles, James … - In: The journal of business & industrial marketing 38 (2023) 7, pp. 1409-1423
Persistent link: https://www.econbiz.de/10014314113
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Multisource commitment to suppliers and salespeople
Anaza, Nwamaka A.; Rutherford, Brian N. - In: Journal of marketing channels : ... distribution … 18 (2011) 3, pp. 171-188
Persistent link: https://www.econbiz.de/10009271373
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Sequencing of multi-faceted job satisfaction across business-to-business and business-to-consumer salespeople : a multi-group analysis
Hartmann, Nathaniel N.; Rutherford, Brian N.; Park, Jungkun - In: Journal of business research : JBR 70 (2017), pp. 153-159
Persistent link: https://www.econbiz.de/10011620405
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Reconceptualizing the measurement of multidimensional salesperson job satisfaction
Rutherford, Brian N.; Boles, James Sanders; Ambrose, … - In: Journal of personal selling & sales management : JPSSM 39 (2019) 3, pp. 287-298
Persistent link: https://www.econbiz.de/10012200888