Ideal versus actual number of sales calls : an application of disconfirmation theory
G. Alexander Hamwi, Brian N. Rutherford, Hiram C. Barksdale and Julie T. Johnson
| Year of publication: |
2013
|
|---|---|
| Authors: | Hamwi, G. Alexander ; Rutherford, Brian N. ; Barksdale, Hiram C. ; Johnson, Julie T. |
| Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 33.2013, 3, p. 307-318
|
| Subject: | Verkaufspersonal | Salespeople | Verkaufsverhalten | Sales behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009776491