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Emotional brand attachment and attitude toward brand extension

Vahdat, Arash; Hafezniya, Hanieh; Jabarzadeh, Younis; … - In: Services marketing quarterly 41 (2020) 3, pp. 236-255

Persistent link: https://www.econbiz.de/10012256943

Creating value for customers through engagement and participation in brand communities

Loureiro, Sandra Maria Correia; Pires, Ana Regina; … - In: International journal of business performance management 16 (2015) 2/3, pp. 114-132

Persistent link: https://www.econbiz.de/10011316447

How do customers experience terroir? : an investigation of its ability to increase brand relationship quality

Couder, Julien; Valette-Florence, Pierre - In: Journal of business research : JBR 181 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10014556541

How does customer advocacy influence brand loyalty? : a serial mediation of brand relationship quality and brand trust

Sarmad, Imran; Ali, Rizwan - In: Pakistan journal of commerce and social sciences 17 (2023) 1, pp. 191-213

A variety of psychological and brand-related consequences are connected to customer advocacy. The possible processes … between customer advocacy and brand loyalty in the retail banking sector of Pakistan. The brand relationship quality and … customer trust act as mediators between customer advocacy and brand loyalty. It is based on a sample of three hundred and fifty …

Persistent link: https://www.econbiz.de/10014261198

Understanding cross-product purchase intention in an IT brand extension context

Guo, Yue; Zhu, Ying; Barnes, Stuart J.; Bao, Yongchuan; … - In: Psychology & marketing 35 (2018) 6, pp. 392-411

Persistent link: https://www.econbiz.de/10011970130

The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty

Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289

Persistent link: https://www.econbiz.de/10011918364

Determinants of the Malaysian cars brand loyalty : mediating effect of brand satisfaction

Khaled Ali Ahmed Alfakih; Ummi Naiemah Saraih; Al … - In: Journal of industrial integration and management : … 7 (2022) 4, pp. 555-598

Persistent link: https://www.econbiz.de/10014234076

Conceptualizing, validating, and managing brand equity for tourist satisfaction

Liu, Chih-Hsing; Fang, Yen-Po - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 6, pp. 960-978

Persistent link: https://www.econbiz.de/10011917484

The effect of sponsor's brand on consumer-brand relationship in sport sponsorship

Lee, Jung-Yong; Jin, ChangHyun - In: Global business and finance review 24 (2019) 1, pp. 27-43

Persistent link: https://www.econbiz.de/10012005159

Brand love - moving beyond loyalty : an empirical investigation of perceived brand love of Indian consumer

Kang, Amanpreet - In: Arab economic and business journal 10 (2015) 2, pp. 90-101

marketers are now attempting to create an emotional bond with the customers. This phenomenon is termed as brand love and it is … attempts to explore the perceived "brand love" of young Indians. A structured, non-disguised questionnaire was used, data was … comparative status of brands loved by the Indian consumers and will help marketers to understand their perceived brand image …

Persistent link: https://www.econbiz.de/10011821457