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The antecedents of repurchase intention at user online travel agents in Indonesia mediated by brand image

Permatasari, Ratih Devita; Rohman, Fatchur; Sri Palupi … - 2022

Persistent link: https://www.econbiz.de/10013494053

Applying transaction utility theory to sales promotion : the impact of culture on consumer satisfaction

McNeill, Lisa S.; Fam, Kim-Shyan; Chung, Kim - In: The international review of retail, distribution and … 24 (2014) 2, pp. 166-185

Persistent link: https://www.econbiz.de/10010367007

Value-based promotion : a consumer retention tool in electronics goods market

Joy, Gemini V.; James, P. S.; Kumar, K. Senthil - In: International journal of value chain management : IJVCM 7 (2014) 2, pp. 124-133

Persistent link: https://www.econbiz.de/10010484383

Integrated marketing communications and their effects on customer switching intention

Thaichon, Paramaporn; Quach, Sara - In: Journal of relationship marketing : innovations & … 15 (2016) 1/2, pp. 1-16

Persistent link: https://www.econbiz.de/10011633577

Moderating effect of government regulations on the determinants of customer loyalty for cellular service providers in Pakistan

Tariq, Beenish; Najam, Hammad; Nik Kamariah Nik Mat; … - In: Journal of Contemporary Issues in Business and Government 26 (2020) 1, pp. 1-22

Persistent link: https://www.econbiz.de/10012286411

Factors affecting Gen Z customers' satisfaction with sales promotions of Vietnam e-commerce platforms

Dao Cam Thuy; Nguyen Thi Lien Huong; My, Dang Pham Y. - In: VNU journal of economics and business 2 (2022) 4, pp. 83-94

Persistent link: https://www.econbiz.de/10013499648

Event quality, perceived value, satisfaction and behavioural intentions in an event context

Armbrecht, John - In: Scandinavian journal of hospitality and tourism 21 (2021) 2, pp. 169-191

Persistent link: https://www.econbiz.de/10012517165

Effects of Motives on Satisfaction and Behavioral Intentions of Volunteers at a PGA Tour Event

Love, Adam; Hardin, Robin; Koo, Win; Morse, Alan L. - 2014

The article discusses the relationship between volunteer motivation and volunteer satisfaction and behavioral intent at a Professional Golf Association tour event. The authors report on the importance of volunteers for the successful operation and management of sporting events. In their study,...

Persistent link: https://www.econbiz.de/10014144467

Wirtschaftliche Wirkungen und Besucherzufriedenheit mit der UEFA EURO 2008™ : Eine empirische Analyse für Österreich

Preuss, H. - 2010

Die UEFA EURO 2008TM wurde in Österreich und der Schweiz ausgerichtet. Um die die Auswirkungen des Mega-Events für Österreich ermitteln zu können, haben die Autoren empirische Daten mittels Fragebögen in zehn Sprachen erhoben. In Innsbruck, Klagenfurt, Salzburg und Wien wurden über 8.000...

Persistent link: https://www.econbiz.de/10013517158

Wirtschaftliche Wirkungen und Besucherzufriedenheit mit der UEFA EURO 2008 : eine empirische Analyse für Österreich

Preuß, Holger; Siller, Hubert; Zehrer, Anita; … - 2010 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003929069