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Novel versus familiar brands : an analysis of neurophysiology, response latency, and choice
Reimann, Martin; Castaño, Raquel; Zaichkowsky, Judith Lynne - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 745-759
Persistent link: https://www.econbiz.de/10009579972
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Uncertainty avoidance as a moderator of the relationship between perceived service quality and customer satisfaction
Reimann, Martin; Lünemann, Ulrich F.; Chase, Richard B. - In: Journal of service research : JSR 11 (2008/09) 1, pp. 63-73
Persistent link: https://www.econbiz.de/10003750015
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Updates on the connection between customer relationship management and commoditization
Martinez-Lira, Gustavo; Reimann, Martin - In: Commodity Marketing : Strategies, Concepts, and Cases, (pp. 215-236). 2022
Persistent link: https://www.econbiz.de/10013272006
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Special issue: Does customer satisfaction drive tourism marketing?
Castaño, Raquel (contributor) - 2011
Persistent link: https://www.econbiz.de/10009010480
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Managing consumer uncertainty in the adoption of new products : temporal distance and mental simulation
Castaño, Raquel; Sujan, Mita; Kacker, Manish; Sujan, Harish - In: Journal of marketing research : JMR 45 (2008) 3, pp. 320-336
Persistent link: https://www.econbiz.de/10003724276