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Impact of functional/cognitive and emotional advertisements on image and repurchase intention

Han, Heesup; Nguyen, Hong Ngoc; Song, Hak-jun; Lee, … - In: Journal of hospitality marketing & management 28 (2019) 4, pp. 446-471

Persistent link: https://www.econbiz.de/10012176671

Investigating the impact of advertising on customers’ behavioral intentions : a case of agriculture bank

Mandan, Momeni; Hossein, Safarzadeh; Furuzandeh, Askary - In: Business and Economic Research : BER 3 (2013) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10009779806

Advertised Versus Unexpected Next Purchase Coupons : Consumer Satisfaction, Perceptions of Value, and Fairness

Chatterjee, Patrali - 2011

Purpose – The research investigates how consumers differ in their interpretation of advertised and “surprise” (or unexpected) next-purchase coupons as delayed rewards or immediate losses based on promotion context and coupon start date restrictions.Design/methodology/approach – Two...

Persistent link: https://www.econbiz.de/10013124007

Impact of religion on the effectiveness of the promotional aspect of product packages in Muslim countries

Almossawi, Mohammed M. - In: Asia Pacific journal of marketing and logistics 26 (2014) 5, pp. 687-706

Persistent link: https://www.econbiz.de/10010462613

The truth hurts : how customers may lose from honest advertising

Kopalle, Praveen K.; Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 251-262

Persistent link: https://www.econbiz.de/10011398534

Does advertising exposure prior to customer satisfaction survey enhance customer satisfaction ratings?

Lee, Eun Young; Park, Chan Su - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 513-523

Persistent link: https://www.econbiz.de/10011399098

Effect of family environment on adolescent compulsive buying : mediating role of self-esteem

Singh, Rashmi; Nayak, Jogendra Kumar - In: Asia Pacific journal of marketing and logistics 28 (2016) 3, pp. 396-419

Persistent link: https://www.econbiz.de/10011583327

The impact of deceptive advertising of skin-whitening creams on undergraduate female students

Mumtaz, Faiza - In: Perspectives of innovations, economics and business : PIEB 19 (2019) 2, pp. 141-

Persistent link: https://www.econbiz.de/10012098567

Promotion and place advertising combination on positive word of mouth private label product mediated by consumer satisfaction

Siswati, Endang - 2021

Persistent link: https://www.econbiz.de/10012594020

Effect of spirituality and ethics on green advertising, and the multi- mediating roles of green buying and green satisfaction

Jalees, Tariq; Qabool, Sahar; Zaman, Syed Imran; Kazmi, … - In: Cogent business & management 8 (2021) 1, pp. 1-26

This study has extended Motivation-Ability-Opportunity- Model and has developed a framework with seven variables (i ….e., green brand, green satisfaction, green advertising, green buying behavior, and spirituality ethics. The study has taken a … advertising (GA) is an essential aspect of green marketing (GM). Besides its direct effects on green-related elements (H1 to H7 …

Persistent link: https://www.econbiz.de/10012659528