Similar Search Results

From dissatisfied customers to evangelists of the firm : a study of the Spanish mobile service sector

Cambra Fierro, Jesús; Melero Polo, Iguácel; Sesé, F. … - In: Business research quarterly : BRQ 17 (2014) 3, pp. 191-204

Persistent link: https://www.econbiz.de/10010412801

Managing complaints to improve customer profitability

Cambra-Fierro, Jesus; Melero, Iguacel; Sesé, F. Javier - In: Journal of retailing 91 (2015) 1, pp. 109-124

Persistent link: https://www.econbiz.de/10010500745

Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability

Petersen, J. Andrew; Kumar, V.; Polo-Redondo, Yolanda; … - In: Journal of the Academy of Marketing Science 46 (2018) 5, pp. 813-836

Persistent link: https://www.econbiz.de/10011924769

Can complaint-handling efforts promote customer engagement?

Cambra-Fierro, Jesús; Melero-Polo, Iguácel; Sesé, F. … - In: Service business 10 (2016) 4, pp. 847-866

Persistent link: https://www.econbiz.de/10011722441

Customer equity drivers, customer experience quality, and customer profitability in banking services : the moderating role of social influence

Gao, Lily; Melero-Polo, Iguácel; Sesé, F. Javier - In: Journal of service research 23 (2020) 2, pp. 174-193

Persistent link: https://www.econbiz.de/10012216517

Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention

Gao, Lily; Haan, Evert de; Melero-Polo, Iguácel; … - In: Journal of the Academy of Marketing Science 51 (2023) 2, pp. 334-371

Persistent link: https://www.econbiz.de/10014251177

The effect of members' satisfaction with a virtual community on member participation

Langerak, Fred; Verhoef, Peter C.; Verlegh, Peeter W. J.; … - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001732897

The Effect of Members' Satisfaction with a Virtual Community on Member Participation

Langerak, Fred; Verhoef, Peter C.; Verlegh, Peeter W.J; … - 2014

The authors develop a four-dimensional scale to measure members'satisfaction with virtual communities. The dimensions consist ofmembers' satisfaction with member-member interactions,organizer-member interactions, organizer-community interactions, andthe community's site. Using a sample of 3605...

Persistent link: https://www.econbiz.de/10014030800

A comparison of customer commitment in five sectors using the psychological investment model

Bügel, Marnix S.; Bunk, Abraham P.; Verhoef, Peter C. - In: Journal of relationship marketing : innovations & … 9 (2010) 1, pp. 2-29

Persistent link: https://www.econbiz.de/10003974297

The role of consumer confidence in creating customer loyalty

Ou, Yi-chun; Vries, Lisette de; Wiesel, Thorsten; … - In: Journal of service research : JSR 17 (2014) 3, pp. 339-354

Persistent link: https://www.econbiz.de/10010393226