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Differences in customers' online service satisfaction across cultures : the role of thinking style
Song, Lei; Swaminathan, Srinivasan; Anderson, Rolph E. - In: Journal of marketing channels : ... distribution … 22 (2015) 1, pp. 52-61
Persistent link: https://www.econbiz.de/10010503349
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Building loyalty in e-commerce : impact of business and customer characteristics
Swaminathan, Srinivasan; Anderson, Rolph E.; Song, Lei - In: Journal of marketing channels : ... distribution … 25 (2018) 1/2, pp. 22-35
Persistent link: https://www.econbiz.de/10012119161
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Consumer response to marketing channels : a demand-based approach
Andersen, Peter; Weisstein, Fei L.; Song, Lei - In: Journal of marketing channels : distribution systems, … 26 (2020) 1, pp. 43-59
Persistent link: https://www.econbiz.de/10012258186
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Mental conversion : a customer service strategy impacting shopping experiences
Meng, Yan; Gould, Stephen J.; Song, Lei; Chang, Hua; … - In: The journal of services marketing 37 (2023) 4, pp. 464-477
Persistent link: https://www.econbiz.de/10014276921