Consumer response to marketing channels : a demand-based approach

Peter Andersen, Fei L. Weisstein, and Lei Song

Year of publication:	2020
Authors:	Andersen, Peter ; Weisstein, Fei L. ; Song, Lei
Subject:	channel preference \| channel satisfaction \| customer loyalty \| customer value co-creation \| Marketing channel strategy \| perceived channel value \| Vertriebsweg \| Distribution channel \| Kundenwert \| Customer value \| Konsumentenverhalten \| Consumer behaviour \| Beziehungsmarketing \| Relationship marketing \| Lieferantenmanagement \| Supplier relationship management \| Kundenzufriedenheit \| Customer satisfaction \| Marketingmanagement \| Marketing management

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1080/1046669X.2019.1657736 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012258186