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The cumulative effect of transaction-specific satisfaction on share of wallet : a longitudinal investigation
Keiningham, Timothy; Aksoy, Lerzan; Malthouse, Edward C.; … - In: Current insights and future trends : [extended versions …, (pp. 381-390). 2012
Persistent link: https://www.econbiz.de/10009748083
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The cumulative effect of satisfaction with discrete transactions on share of wallet
Keiningham, Timothy; Aksoy, Lerzan; Malthouse, Edward C.; … - In: Journal of service management 25 (2014) 3, pp. 310-333
Persistent link: https://www.econbiz.de/10010384976
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Perceptions are relative : a examination of the relationship between relative satisfaction medtrics and share of wallet
Keiningham, Timothy Lee; Cooil, Bruce; Malthouse, Edward C. - In: Journal of service management 26 (2015) 1, pp. 2-43
Persistent link: https://www.econbiz.de/10010504652
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How to capture consumer experiences : a context-specific approach to measuring engagement : predicting consumer behavior across qualitatively different experiences
Calder, Bobby J.; Isaac, Mathew S.; Malthouse, Edward C. - In: Journal of advertising research 56 (2016) 1, pp. 39-52
Persistent link: https://www.econbiz.de/10011486042
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Do online reviews affect customers differently when they are actually read?
Maslowska, Ewa; Malthouse, Edward C.; Viswanathan, Vijay - In: Challenges in an age of dis-engagement, (pp. 59-70). 2017
Persistent link: https://www.econbiz.de/10011688271