Do online reviews affect customers differently when they are actually read?
Ewa Maslowska, Edward C. Malthouse, and Vijay Viswanathan
| Year of publication: |
[2017]
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|---|---|
| Authors: | Maslowska, Ewa ; Malthouse, Edward C. ; Viswanathan, Vijay |
| Published in: |
Challenges in an age of dis-engagement. - Wiesbaden, Germany : Springer Gabler, ISBN 3-658-18730-1. - 2017, p. 59-70
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| Subject: | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011688271